The lead came in at 3:40 a.m. The reply went out 20 seconds later.
CRAIM is the CRM where an AI employee carries the enquiry: it answers on WhatsApp, Telegram and the phone, qualifies the need, books the meeting and fills in the record. What it does alone, and what comes to you, is your call.
No card required. Full access: up to 100 users, up to 100 AI employees, and $5 of AI balance.
The price came from your uploaded catalog. Migration was answered from the setup guide. Nothing here was invented by the model.
Channels
Works where people already message you
Customers write wherever they find convenient. Your team sees every conversation, call, and deal in one window.
- Telegram
- Facebook Messenger
- Phone calls
- Website forms
- Meta Lead Ads
What changes
Three things that stop happening in week one
Leads are not lost because there are too few of them. People have weekends, lunch breaks, and a limit on attention—and your customer has a competitor's tab open.
- 01
A lead sits unanswered until Monday while the customer picks whoever replied first
- 02
The record says "was interested" because nobody asked what they need or by when
- 03
One rep follows up three times, another never does, and the warm list just sits there
Sales, support, first consultation, scheduling, quality control—start with the work that is stretching your people the most right now.
WHAT THE AI EMPLOYEE DOES
It does not answer questions. It carries the lead to a deal.
The difference between a chatbot and an employee is that an employee owns the outcome, not the reply. Here is what happens between the first message and the task on your rep's desk.
- 01
Replies first
The first reply goes out in seconds, at any hour. Nights, weekends, a rush of leads after an ad campaign—the queue never piles up and the customer never waits.
- 02
Answers with your facts
It works from the site, price list, catalog, and documents you uploaded. If the answer is not in your materials, it does not invent one—it calls a person.
- 03
Qualifies before handing over
Asks what they need, by when, at what budget, and who decides. Your rep gets a real request instead of a record that says "was interested".
- 04
Books the meeting
Offers times, checks the calendar, books the slot, and reminds the customer. Not "thanks for reaching out"—an actual next step.
- 05
Fills in the CRM
The record, the pipeline stage, the next step, and the task for the owner all get filled in automatically. No more "the rep forgot to log it".
- 06
Follows up on its own
No reply? A nudge after an hour, after five hours, after two days. Then soft revival. The moment they answer, the sequence stops.
Control
What if the AI says something stupid to a customer?
Honest answer: that is exactly why it sends nothing on its own until you say so. You start by watching it work on your real conversations, with zero risk.
- 01ManualFull control
The employee prepares a draft and does nothing else. You edit and send it yourself. Useful while you are still shaping the instruction.
- 02CopilotDefault on signup
The reply and the CRM action are prepared, but nothing reaches the customer until you press send. This is how you see real quality on real conversations.
- 03AutopilotYou switch it on
Enabled by you, scenario by scenario. Anything outside those scenarios still comes back for approval, and risky actions always stop for a person.
Answers come only from materials you uploaded—your site, price list, catalog, and documents. If the answer is not there, the employee does not invent it: it hands the conversation to a person. Every action stays in history with its source.
Follow-up
Most leads are not lost. Nobody followed up
A customer got distracted, compared options, or waited on an internal decision. If follow-up depends on who remembers, warm leads simply sit in the database.
- +1 hour
First nudge while the interest is still fresh.
- +5 hours
Second touch, same day, different angle.
- +2 days
Third touch, then the active cycle stops.
- 3–5 days
A gentle return with a reason to talk.
- 7 days
One more attempt, lower pressure.
- every 14 days
Minimum interval after that. No spam.
The moment a customer replies, revival stops and the conversation goes back to active selling. The schedule is configurable, and working hours are respected so nobody gets a message at 3 a.m.
CRM inside
The CRM is already inside. There is nothing to integrate
This is not a chatbot you wire into a CRM. The conversation, the deal, the task, and the analytics live in one system—which is why the AI employee can actually carry work through instead of just answering.
- Contacts, companies, and deals
- Pipelines with custom stages
- Tasks and reminders
- Shared inbox for chats and calls
- Catalog, offers, and quotes
- Pipeline and revenue analytics
- Conversation quality reviews
- Campaigns and broadcasts
Platform
Inbound is only the entry point. The rest of the team comes next
Once the first employee runs well, the same setup covers other work—each with its own role, knowledge, and responsibility.
01 · Today
Start freeConnect a channel and upload your materials
WhatsApp, Telegram, or your phone system takes about fifteen minutes and no developer. Then add your site, price list, catalog, and FAQ so the employee answers with your facts.
02 · Tomorrow
How knowledge worksWatch the replies before anything is sent
In copilot mode you approve every message. Where the answer misses, you correct the instruction once—and that mistake stops repeating across every conversation.
03 · This week
See how control worksTurn on autopilot only where you are sure
Hand over the scenarios you have checked. Everything else keeps coming to you, and complex cases go to a person with the full context attached.
Customer support
Routine questions get closed without people. Anything complex reaches a human with the case already assembled.
Support scenariosQuality control and coaching
AI reviews your team's conversations and calls, builds a skill profile for each rep, and shows where the team is losing deals.
See capabilitiesVoice employee
Takes and makes calls, answers in voice, books appointments, and transfers to a person at the right moment.
Compare approaches
Questions
Straight answers
The questions people actually ask before connecting a channel.
Does this replace my sales reps?
No. It takes the first reply, qualification, follow-up, and CRM data entry. Negotiation, complex cases, and closing stay with people—who now reach the customer with context instead of a blank thread.
How long until it actually works?
A channel connects in about fifteen minutes. A useful employee with your materials loaded usually takes one to two days, most of which is you reviewing replies and correcting the instruction.
Where do the answers come from?
From materials you upload: your site, price list, catalog, documents, and FAQ. Not from the model's general knowledge. If the answer is not in your materials, the employee hands the conversation to a person instead of guessing.
Will it spam my customers?
No. Active follow-up is capped at three touches, revival runs no more than once every fourteen days, and working hours are respected. The moment a customer replies, the sequence stops.
Do we have to move off our current CRM?
Yes, if you want the AI employee to carry deals rather than only answer messages. Import brings contacts, deals, tasks, pipelines, and history over from amoCRM, Bitrix24, HubSpot, or CSV.
What does it cost?
Plans start at $9 per month for the whole company, not per seat. Model work is billed by actual usage with every charge visible, and each plan includes a monthly AI credit. The first 14 days are free and no card is required.
14 DAYS FREE
Count how many leads you lost last week.
Connect one channel and watch CRAIM reply to your real inbound. In copilot mode, with you approving every message before it goes out.
No card required. If it is not for you, simply do not renew—there is nothing to switch off or migrate back.